
Marketing Projects
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Wayfair Gen Z Strategy Capstone
Reimagined Wayfair’s College & Dorm Shop to engage Gen Z students moving into dorms and first apartments.
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Worked on defining a target consumer, designing a new dorm website, creating a refreshed visual identity with messaging mockups, and developing a campaign concept. Developed a detailed rollout plan with a budget allocation and KPI’s to measure campaign success.
Madeleines Candy Shop Marketing Project
Worked with a Boston-based candy shop to increase brand awareness among local college students.
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Worked in a 7 person team to develop data-driven guerrilla marketing strategies for a Boston candy shop, boosting student engagement by 25% through market research, surveys, and phased campus outreach partnerships.
Zonda "CEO for 30 Days" Internship Project
Worked with Zonda on an internship project to develop growth and strategy ideas for the company.
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Developed two comprehensive business plans for a retail consulting firm and a B2B housing data platform, identifying growth opportunities in both new and existing markets and projecting revenue increases of 10% and 8%.
Team Impact Consulting Project
Worked with Team Impact through 180 Degrees Consulting to increase brand awareness and mitigate barriers to entry.
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Researched partnership barriers through 50+ interviews and surveys, benchmarked engagement strategies, and delivered two actionable recommendations to strengthen outreach and collaboration with college teams.


