Reimagined Wayfair’s College & Dorm Shop to engage Gen Z students moving into dorms and first apartments.

• Worked on defining a target consumer, designing a new dorm website, creating a refreshed visual identity with messaging mockups, and developing a campaign concept. Developed a detailed rollout plan with a budget allocation and KPI’s to measure campaign success.

Worked with a Boston-based candy shop to increase brand awareness among local college students.

• Worked in a 7 person team to develop data-driven guerrilla marketing strategies for a Boston candy shop, boosting student engagement by 25% through market research, surveys, and phased campus outreach partnerships.

Worked with Zonda on an internship project to develop growth and strategy ideas for the company.

• Developed two comprehensive business plans for a retail consulting firm and a B2B housing data platform, identifying growth opportunities in both new and existing markets and projecting revenue increases of 10% and 8%.

Worked with Team Impact through 180 Degrees Consulting to increase brand awareness and mitigate barriers to entry.

• Researched partnership barriers through 50+ interviews and surveys, benchmarked engagement strategies, and delivered two actionable recommendations to strengthen outreach and collaboration with college teams.